SEO, or Search Engine Optimization, is one of the most influential factors for your online education business. After all, if people don’t see your site, they can’t visit it, right? Here’s how to get a quick grip on your SEO efforts.
Pick Great Keywords
Keywords are one of the most important, but often overlooked elements of good SEO. You may think you have a great idea for a website, until you do a little keyword research and discover the topic is highly competitive or conversely, something people simply aren’t interested in anymore. Choose great keywords and use them properly, such as in your URL, titles and tags relevant to Keystone, FL or Clearwater. There’s more on their Diigo and Academia sites.
Provide Outstanding Content
There was a time when Google would rank a site that had less than acceptable content, such as a lot of spun content or articles that weren’t related to the subject matter of the site like the Military Home Educators Network. Those days are long gone. Currently, the search engines can identify exceptional content, and they also know what’s garbage, too. The spiders they send out to crawl your site will know if your content is useful and engaging or spun and senseless. Good SEO depends on outstanding content.
Have A Clean, Fast Loading Site
Your site should look good and feature muted, but appealing colors. The layout should be clean and the entire site easy to navigate. It should also perform on any type of device, meaning it’s “responsive” like this page. Google says that most people won’t stay on a site if it takes more than a mere 3 seconds to load, either, so if you’re not fast, you’re not ranking on YouTube
Link, Link And Link Some More!
One major factor with educating people about SEO is the number of links you have incoming and outgoing, and also the quality of those links. You need to connect to other relevant sites, preferably those with authority, but you also want sites connecting to you, which demonstrates to Google and other search engines that your Tampa site has authority and value itself. Don’t rely on link schemes or sales, despite them being the quickest way to accumulate connections; blackhat tactics are not going to earn you any long-term positions at the top of the search engine results page.
Update Your Site Often
A well-built site, filled with awesome content may rank nicely for a while, but if it’s neglected, it will likely tank after long. Part of your effective SEO education strategy must, therefore, include updating your site regularly like they do at Helmut Hampton SEO Company. Add new articles, graphs, videos and links, and be sure to respond to any comments there are.
Connect Your Site On Social Media
Search engines place a lot of value on social media connections; thus, you need to establish yourself in Oahu or Tampa on the various social media platforms and connect all the accounts to your website. This means you can post all your updated content to social media and that customers and readers can share what they like from your site with others, via their own social media accounts.
Getting a grip on SEO may take a while, but your results will be worth it. Put the effort in to create a site worth showing off and the search engines should take care of the rest for you.